Jeunesse's new FINITI™ contains TA-65 --- a Nobel prize-winning discovery that slows down and even reverses the ageing process. It is, without exaggeration, the greatest breakthrough in the history of anti-ageing medicine. Three scientists stumbled upon TA-65 just 10 years ago. They found the hidden switch in every cell of the body that ultimately controls how long a person lives. These three scientists then watched how - with this hidden switch turned on - generation after generation of cells multiplied, but without ageing! The discovery of TA-65 was so astonishing that the three scientists won the Nobel Prize in Medicine in 2009! Their discovery deals with a part of the DNA called telomeres. TA-65 has the power to alter a human being's genetic clock and extend life indefinitely. Until very recently, no one knew how to activate that hidden switch. Jeunesse does, and that product is called FINITI™